B-Line Transit
Have somewhere you need to Bee?
PROBLEM
Electric scooters are all the rage on college campuses currently. However, they’re often poorly managed and left scattered around in potentially harmful places for the environment or disabled community.
CONCEPT
Bees are quick, efficient, and work for the greater good. B-Line is designed to embody those ideals. Using inspirations from honey bees and construction equipment this brand combines the necessity of speed in societal life with a steady mindfulness of the world that we inhabit and affect with our daily choices.
SOLUTION
Improve upon competitors strategy and create a more meaningful, accessible, and environmentally friendly form of transportation.
STYLE GUIDE
Bright energetic colors were chosen to convey a sense of motion and approachability. Clarendon works as the hero font accompanied by Montserrat to bring an organic yet structured hierarchy to the text.
VEHICLES / MERCH / BEEKEEPERS
Vehicles, branding guideline, and merchandise. Accompanied by the BeeKeeper ID worn by bus drivers and other employees.
INTERACTIVE DIGITAL POSTER
Digital interactive posters stationed at bus stops, bike racks, and scooter recharge stations.
