Guestroom Records
Brand Refresh & UI/UX Experience
PROBLEM
Guestroom Records is an Oklahoman-owned record shop with locations in Norman and OKC.
They have had the same branding since 2003 and only sell locally or on their desktop website.
CONCEPT
Update the branding to a more modern visual style and create a mobile shopping experience to appeal to a broader audience.
SOLUTION
The new branding encompasses a renovated look that instills more energy and clarity in the brand; while harkening back to retro ties and continuing to feature orange as their key brand color.
This branding is used throughout a fresh and snappy mobile experience. It’s now easier than ever to purchase, pre-order, and listen to your vinyl collection – both at home or on the go.
ONBOARDING
Easily log into your Guestroom Records account using your email address, Face ID, or register as a new user to create a brand new account.
VINYL COLLECTION PLAYER
These days vinyls come with digital track download codes. Using Guestroom Records makes this a breeze. Upon purchase of a vinyl it will also be added to your digital library so you can still listen to your favorite song even when you’re away from your turntable.
TRADITIONAL SHOPPING EXPERIENCE
The first option is a more traditional digital shopping experience featuring a storefront with vinyls that are all neatly displayed, visible, and searchable.
PERSONALIZED FEED
The second option is a more personalized experience that features your most highly recommended albums grouped into a feed. The user is able to swipe through using multiple gestures to preview, save, or remove vinyls to their liking.